The case of Batin Eka Perkasa (BEP) portrays Zulkiflin Hasan’s efforts,
starting from a trade company and then growing into a kitchen-wares and
manufacture business. This case then outlines the acvitities of trade and
manufacture done by BEP since it built a company in 1994, till 2003.

Some main issues become focuses and have been discussed in the class: Is
it enough for BEP to be a trade company, or is it important for the company to
develop itself into a producer? Another interesting aspect of this case is how
BEP integrated its marketing activities for products produced by other
producers and by BEP itself.