This research is aimed to investigate factors that influence the
intentions of adopting computer for business purpose, and their
implications on managerial development. Semi structured interview and
courier mailed survey had been employed to collect the data. A
conceptual framework and theoretical insight presented based on
literature review and primary data collected from the various  east java
agribusiness. To develop qualitative information of sample
characteristics, cross tabulation was employed. Logistic regression was
used to test the research hypotheses. The research findings show that
the intention to adopt computer in east java agribusiness is strongly
influenced by managers whose ages are 41+, education (TAFE/D3), and
sales volume. This research has a direct implication on agribusiness
development for the overall east java agribusiness and provinces in
Indonesia. It is expected that it will encourage other researchers to
conducting similar research benchmarking with other developing
countries. The omplexity and wide range of agribusiness term made the
research methodology complicated.