The author of this essay wonders whether in teaching our students the
latest analytic techniques we have neglected to emphasize the importance
of understanding the most basic aspects of a study's primary data. In
response, he provides a 12-part answer to a fundamental question: "What
information can be derived from reviewing the descriptive statistics and
correlation matrix that appear in virtually every empirically based,
nonexperimental paper published in the management discipline?" The
seeming ubiquity of strained responses, to what many at first consider
to be a vexed question about a mundane topic, leads the author to
suggest that students at all levels, seasoned scholars, manuscript
referees, and general consumers of management research may be unaware
that the standard Table 1 in a traditional Results section reveals "more
than meets the eye!"