Discovere for yourself what; Fundamentals of Corporate Finance builds on the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series. It blends comprehensive coverage of modern research with an emphasis on practical applications.

Written with one strongly held principle that corporate finance should be developed and taught in terms of a few integrated, powerful ideas, three basic themes became the central focus of the book:

1. An emphasis on intuition--underlying ideas are discussed in general terms and then by way of examples that illustrate in more concrete terms how a financial manager might proceed in a given situation.
2. A unified valuation approach--net present value (NPV) is treated as the basic concept underlying corporate finance. Every subject covered is firmly rooted in valuation, and care is taken to explain how particular decisions have valuation effects.
3. A managerial facus--the authors emhasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.