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Advanced SearchImplementasi program corporate social responsibili
Every corporation involves many parties in its business operations. The parties who are directly or indirectly related with the existence of an enterprise are often referred to ‘stakeholders’. The relationship among stakeholders that is run synergistically with respect of the rights and obligations of each other will cause the whole parties can relish a sustainable advantage over the establishment of a corporation. Corporate Social Responsibility (CSR) is an implementation of such synergistic relationship. CSR emphasizes its orientation to the 3P concept (People, Planet, and Profit). This concept explains that the company was founded not only as an entity that produces a nominal profit in economic dimension, but also as an institution that is responsible for the life sustainability of society in social dimension and to maintain ecological balance in the surrounding environment. Instead of a momentarily and philanthropy activity in the form of donation which is taken from the part of company’s profit for the welfare of surrounding environment, an ideal CSR is a structured and well-planned program to encourage self-reliance of a community. Ultimately, CSR program is expected to provide a sustainable competitive advantage for both community and company. This study aims to describe the accomplishments achieved by company through the implementation of CSR programs as efforts to create a sustainable competitive advantage. The research method used in this study is qualitative descriptive analysis technique through the study of literature.
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Informasi Detil
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Penerbit | PPM School Of Management : Jakarta., 2010 |
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12 p.
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2086-0390
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