mixed material bibliography Jakarta PPM School Of Management 2010

9 p.: figs., tabs., refs. Brand sponsorship is an important promotion tool for cigarette industry, as the industry is limited by Peraturan Pemerintah No.81/1999 for its promotion activities. Therefore, this study looks at the effectiveness of brand sponsorship on brand awareness. This study used primary data which were taken from event sponsored by Djarum Super. The results reveal that brand sponsorship is related to brand awareness<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41200 2014-06-10 00:00:00 2014-07-02 00:00:00 machine generated