mixed material bibliography PPM School Of Management 2010

17 p.: tabs., refs. This paper aims to investigate the relationship between customer satisfaction, brand trust and brand loyalty. The data were taken from subscribers of Esia. The results show that overall satisfaction affects brand trust. Overall satisfaction is also directly related to brand loyalty. Brand trust came out as mediator the relationship between customer satisfaction and brand loyalty. The method used in this study includes multivariate analysis and structural equation modeling.<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41207 2014-06-11 00:00:00 2014-07-02 00:00:00 machine generated