mixed material bibliography Jakarta PPM School Of Management 2010

11 p.: refs. This paper reviews literature on branding in SMEs. Many studies believe that branding is used as strategy to win the business competition. However, only a few studies have been done to examine branding in SMES. For this reason, this paper discusses past studies on SMEs branding, brand barriers, brand orientation, brand distinctiveness and brand performance. This field of study provides many opportunities for further research.<br><br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41209 2014-06-11 00:00:00 2014-07-02 00:00:00 machine generated