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  <title>Engaging doctors in the health care revolution</title>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>June 2014</dateIssued>
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  <extent>p. 104 - 111</extent>
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 <note>A health care revolution is under way, and doctors must be part of it. &#13;
But many are deeply anxious and angry about the transformation, fearing &#13;
loss of autonomy, respect, and income. Given their resistance, how can &#13;
health system leaders engage them in redesigning care? In this article, &#13;
Dr. Thomas H. Lee, Press Ganey's chief medical officer, and Dr. Toby &#13;
Cosgrove, the CEO of the Cleveland Clinic, describe a framework they've &#13;
developed for encouraging buy-in. Adapting Max Weber's &quot;typology of &#13;
motives,&quot; and applying behavioral economics and other motivational &#13;
principles, they describe four tactics leadership must apply in concert:&#13;
 engaging doctors in a noble shared purpose; addressing their economic &#13;
self-interest; leveraging their desire for respect; and appealing to &#13;
their sense of tradition. Drawing from experiences at the Mayo Clinic, &#13;
Geisinger Health System, Partners Healthcare, the Cleveland Clinic, &#13;
Ascension Health, and others, the authors show how the four motivational&#13;
 levers work together to bring this critical group of stakeholders on &#13;
board.  &lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <classification></classification>
 <identifier type="isbn">00178012</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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