Since internet existed in Indonesia in 1990s, there is a quite significant increasing of internet users. The increasing quantity of internet users then opens an opportunity for a new trend called Online Shopping. By seeing that trend, researcher is interested to identify factors that influence consumers to shop online. By using factor analysis, researcher found 8 variables that drive consumers to shop online, those are : Online Trust, Efficiency, Previous Online Shopping Experience, Brand Orientation, Impulsive Purchasing, Product Type, Product Characteristic and Price. As it moves to multiple regression analysis, researcher found that those 8 variables just be able to explain 32.6% of online shopping intention’s changes. Besides that, by using Multiple Regression, researcher also found that efficiency, previous online shopping experience and price are the only variables that partially influence online shopping intention. Those 3 variables are keys for online business owners to win the competition.