mixed material bibliography Manado PPM School Of Management 2011

11 p.: tabs., refs. This research examines the effect of food safety and brand image on purchase decision of instant food products. Structured questionnaires were used for data collection distributed to 275 respondents. To gain better understanding of factors investigated, in-depth interviews were also carried out. The results demonstrate that food safety and brand image have a positive and significant influence on purchase decision of instant food products.<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41277 2014-06-13 00:00:00 2014-07-15 00:00:00 machine generated