mixed material bibliography Manado PPM School Of Management 2011

8 p.: summs., refs. Brand purchase intention has attracted researchers’ interest for many years. The main idea that underlying this attractiveness is that brand purchase intention is believed has a strong relationship with actual purchase behavior. This article summarized several latest researches on brand purchase intention and identifies four trending research areas which are; purchase intention in online context, purchase intention in relation with foreign brand, purchase intention with special attention to generation differences and purchase intention related with green marketing activities. After presenting these areas a suggested research topics is offered.<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41301 2014-06-16 00:00:00 2014-07-15 00:00:00 machine generated