Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter.

It’s
a familiar scene in organizations today: a new competitive threat or a
big opportunity emerges. You quickly create a strategic initiative in
response and appoint your best people to make change happen. And it
does—but not fast enough. Or effectively enough. Real value gets lost
and, ultimately, things drift back to the default status.

Why is this scenario so frequently repeated in industries and organizations across the world? In the groundbreaking new book Accelerate
(XLR8), leadership and change management expert, and best-selling
author, John Kotter provides a fascinating answer—and a powerful new
framework for competing and winning in a world of constant turbulence
and disruption.

Kotter explains how traditional organizational
hierarchies evolved to meet the daily demands of running an enterprise.
For most companies, the hierarchy is the singular operating system at
the heart of the firm. But the reality is, this system simply is not
built for an environment where change has become the norm. Kotter
advocates a new system—a second, more agile, network-like structure that
operates in concert with the hierarchy to create what he calls a
“dual operating system”—one that allows companies to capitalize on
rapid-fire strategic challenges and still make their numbers.

Accelerate
(XLR8) vividly illustrates the five core principles underlying the new
network system, the eight Accelerators that drive it, and how leaders
must create urgency in others through role modeling. And perhaps most
crucial, the book reveals how the best companies focus and align their
people’s energy and urgency around what Kotter calls the big opportunity.

If
you’re a pioneer, a leader who knows that bold change is necessary to
survive and thrive in an ever-changing world, this book will help you
accelerate into a better, more profitable future.

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