This article looks at the trade-offs that gift givers and gift receivers
make between desirability and feasibility using construal level theory
as a framework. Focusing on the asymmetric distance from a gift that
exists within giver-receiver dyads, the authors propose that, unlike
receivers, givers construe gifts abstractly and therefore weight
desirability attributes more than feasibility attributes. Support for
this proposition emerges in studies examining giver and receiver
mind-sets, as well as giver and receiver evaluations of gifts.
Furthermore, givers do not choose gifts that maximize receiver happiness
or other relationship goals even though givers believe they are doing
so. Finally, the authors demonstrate that while givers are sensitive to
their distance from the receiver, receivers are not sensitive to this
distance. [ABSTRACT FROM AUTHOR]