mixed material bibliography Palembang PPM School Of Management 2013

10 p.: figs., tabs., refs. Dining out is no longer become a new activity for most Indonesian urban. In recent years the rushing waves of various non-Indonesian cuisines are popping up in numerous casual dining restaurants in the big cities surround Indonesia, particularly in Jakarta. Hence, this study is empirically investigates customers’ perception of dining experiences (food quality, service quality and physical environment) and its influences on customer satisfaction and future behavioral intentions in casual dining restaurant in Jakarta. Sample of this study was collected from 213 customers of a two well-known casual dining restaurants that offered full table service in South Jakarta, multiple regression analysis in this study revealed that: (1) three aspects of dining experience, namely food quality, service quality and physical environment has positively influence on customer satisfaction, and (2) customer satisfaction positively influence on behavioral intentions. Theoretical and practical implications both for academic researchers and marketing practitioners are also discussed.<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41423 2014-06-27 00:00:00 2015-11-12 00:00:00 machine generated