mixed material bibliography Palembang PPM School Of Management 2013

18 p.: figs., tabs., refs. This study was conducted to determine the effect of entrepreneurial orientation and market orientation to competitive advantage of the product Cirebon batik. The samples were Cirebon batik craftsmen in 100 SMEs. Using regression analysis. The results of this study showed that entrepreneurial orientation, customer orientation and competitor orientation effect on product innovation. Product innovation influence the competitive advantage of the product.<br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41425 2014-06-27 00:00:00 2015-11-12 00:00:00 machine generated