Palmatier, Robert W. Primary Author Stern, Louis W Additional Author El-Ansary, Adel I. Additional Author mixed material bibliography New Jersey Prentice Hall 2015 en English

Printed Material

xxviii, 466p.: index.; 23 cm. <div> <div> <div><i>For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.</i>   <span> <b> <i>Marketing Channels  </i> </b>shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.</span>   This program will provide a better teaching and learning experience—for you and your students. Here’s how: <b>Bring Concepts to Life with a Global Perspective: </b>Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines<b>. </b> <b>Teach Marketing Channels in a More Flexible Manner:</b> Chapters are organized in a modular format, may be read in any order, and re-organized. <b>Keep your Course Current and Relevant:</b> New examples, exercises, and research findings appear throughout the text. </div> </div> <br><br>amazon.com</div> Marketing Management Marketing Strategy Distribution Channels Physical Distribution Management Relationship BN/BAD 9780133357080 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BN/BAD Pal 36431 General (General) BN/BAD Pal 41445 0000-00-00 00:00:00 2021-09-01 15:29:44 machine generated