The purpose of this research are analyzing competitive andvantage tourism destination of Sumatera Barat. The population of this research are domestic tourists. Sample size is 151 units. The collected data are analyzed with mutiple regretion. The study results revealed that, Sumbar destination have competitive advantage are culinari and souvenir. Natural beauty, security, service and toursm management and culinari have influences to tourist intention to visit Sumbar destination. Culture, infrastructure and souvenir did not have influences to tourist intention to visit Sumbar destination.