Results of Product Development and Management Association ( PDMA)'s
Comparative Performance Assessment Study are presented from 453
companies. In addition to baseline questions from previous studies, new
sections on culture, social media, services, sustainability, open
innovation, and global product development practices are introduced.
Extensive comparison between the best performing companies and the rest
of the sample reveal numerous practices that lead to higher product
performance in the market. Comparisons are also made between this study
and previous PDMA best practices studies. In addition, geographic
differences among North America, Europe, and Asia are explored.
Practices leading to higher commercial performance are identified.
[ABSTRACT FROM AUTHOR]