It is generally believed that Western societies are more materialistic
compared with other cultures. However, it has also been observed that
Americans are among the most generous of all, contributing their time,
money, and effort to charitable causes. This research attempted to
examine the relationship between materialism and charitable giving.
Results of an empirical study suggest that it is possible for
materialism to co-exist with charitable giving. Implications of the
findings and suggestions for future research are also discussed. [ABSTRACT FROM AUTHOR]