The research examines the impact of psychographic variables and store
characteristics on utilitarian and hedonic shopping value. The findings
demonstrate the direct influence of deal proneness and normative
interpersonal influences on personal shopping value. Moreover, the study
also captures the influence of several store characteristics, such as
assortment, after sales service and ambience. The significant influence
of shopping value in reducing store switching is also noteworthy. This
study also provides evidence relating to how retailer-controlled
variables can influence consumer-derived shopping value. Results show
how each store environment factor influences consumers' overall shopping
value and thereby provide an avenue to make strategic adjustments,
which in turn can generate a better consumer experience and increased
value. The study builds on and extends the previous work carried out
relating to antecedents of shopping value by looking at the simultaneous
influence of consumer-level factors as well as retailer-managed
factors. Moreover, the study provides further evidence regarding how
shopping value can lessen the dire impact of consumer defection at
retail store level. [ABSTRACT FROM AUTHOR]