mixed material bibliography Bradford? Emerald Group Publishing 2013

p. 680 - 697 Purpose - The purpose of this paper is to shed light on understanding how value creation can be improved by developing dynamic capabilities in product development, in the case of a software engineering process. Design/methodology/approach - The methodology involves a single-case, longitudinal empirical study by progression of cycles of action research and data collection during a seven-year period (1 January 2004-31 November 2010), comprising 55 corporate projects. Findings - This study will provide significant new information about value creation in multi-disciplined product development. The study integrates value considerations into the principles and practices of software engineering, implements the aspect of dynamic capabilities in a software engineering process in order to create and sustain competitive advantage. As a result of the study, a model of value creation for software engineering process is created and guidelines are established. Research limitations/implications - The contextual features were strongly present during the research process, which means that the model created needs to be tested in other settings by other researchers. Practical implications - The results of the study provide management with guidelines for developing and maintaining the importance of value creation in the software engineering process. Originality/value - The paper presents a new model of value creation for the software engineering process in product development, through which competitive advantage is created and sustained. <br> <br> 14637154? Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 41501 2014-07-08 00:00:00 2014-07-08 00:00:00 machine generated