APA Style

Kinnear, Thomas C., Bernhardt, Kenneth L.. (1990). Principles of marketing (3rd ed.). : Glenview : Scott, Foresman/Little.

Chicago Style

Kinnear, Thomas C., Bernhardt, Kenneth L.. Principles of marketing. 3rd ed. : Glenview : Scott, Foresman/Little, 1990. Printed Material.

MLA Style

Kinnear, Thomas C., Bernhardt, Kenneth L.. Principles of marketing. 3rd ed. : Glenview : Scott, Foresman/Little, 1990. Printed Material.

Turabian Style

Kinnear, Thomas C., Bernhardt, Kenneth L.. Principles of marketing. 3rd ed. : Glenview : Scott, Foresman/Little, 1990. Printed Material.