APA Style

Webster, Frederick E.. (1988). Rediscovering the marketing concept . Cambridge: Marketing Science Institue.

Chicago Style

Webster, Frederick E.. Rediscovering the marketing concept. Cambridge: Marketing Science Institue, 1988. Printed Material.

MLA Style

Webster, Frederick E.. Rediscovering the marketing concept. Cambridge: Marketing Science Institue, 1988. Printed Material.

Turabian Style

Webster, Frederick E.. Rediscovering the marketing concept. Cambridge: Marketing Science Institue, 1988. Printed Material.