APA Style

Ruekert, Robert W.. (1991). Shared marketing programs and the performance of different business strategies . Cambridge: Marketing Science Institute.

Chicago Style

Ruekert, Robert W.. Shared marketing programs and the performance of different business strategies. Cambridge: Marketing Science Institute, 1991. Printed Material.

MLA Style

Ruekert, Robert W.. Shared marketing programs and the performance of different business strategies. Cambridge: Marketing Science Institute, 1991. Printed Material.

Turabian Style

Ruekert, Robert W.. Shared marketing programs and the performance of different business strategies. Cambridge: Marketing Science Institute, 1991. Printed Material.