your online strategy is your business strategy Fox, Vanessa Primary Author mixed material bibliography New Jersey Joh Wiley & Sons 2012 en English

Printed Material

xviii, 254 p.: figs., index.; 23 cm. Your search strategy can influence how consumers interact  with your business. But, more importantly, how audiences use search engine provides critical data about customer behavior, needs, and motivations. This nontechnical book explains everything you need to know about search rankings, search data, and creating a search strategy that's deeply integrated into your business. This revised and updated edition includes the latest tools and changes to the search landscape. It now covers Google+ as well as Googl's Panda algorithm, which has sustantially changed how Google evaluates content quality.<br> Business Strategy Marketing Management Strategic marketing BA/WR 9781118231937 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WR Fox 36513 General (General) BA/WR Fox Marketing_in_the_age_of_google.jpg.jpg 44346 0000-00-00 00:00:00 2020-03-03 11:19:36 machine generated