Your search strategy can influence how consumers interact  with your business. But, more importantly, how audiences use search engine provides critical data about customer behavior, needs, and motivations. This nontechnical book explains everything you need to know about search rankings, search data, and creating a search strategy that's deeply integrated into your business. This revised and updated edition includes the latest tools and changes to the search landscape. It now covers Google+ as well as Googl's Panda algorithm, which has sustantially changed how Google evaluates content quality.