Get heard by being clear and concise The only way to
survive in business today is to be a lean communicator. Busy executives
expect you to respect and manage their time more effectively than ever.
You need to do the groundwork to make your message tight and to the
point. The average professional receives 304 emails per week and checks
their smartphones 36 times an hour and 38 hours a week. This inattention
has spread to every part of life. The average attention span has shrunk
from 12 seconds in 2000 to eight in 2012.So, throw them a lifeline and be brief.Author
Joe McCormack tackles the challenges of inattention, interruptions, and
impatience that every professional faces. His proven B.R.I.E.F.
approach, which stands for Background, Relevance, Information, Ending,
and Follow up, helps simplify and clarify complex communication. BRIEF will
help you summarize lengthy information, tell a short story, harness the
power of infographics and videos, and turn monologue presentations into
controlled conversations.Details the B.R.I.E.F. approach to distilling your message into a brief presentationWritten
by the founder and CEO of Sheffield Marketing Partners, which
specializes in message and narrative development, who is also a
recognized expert in Narrative Mapping, a technique that helps clients
achieve a clearer and more concise messageLong story short:  will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.