Small retail strategy to improve performance and s

Small retail strategy to improve performance and s mixed material bibliography Jakarta PPM School Of Management 2014 19 p., ills., tabs., footnotes. This study aims to analyze the influence of service orientation, entrepreneurial orientation, market orientation, location, product selection on the performance of small retail businesses and sustainable competitive advantage, with a case study in the city of Makassar. The problem of this study is whether the service orientation, entrepreneurial orientation, market orientation, location and selection of products affect the performance of small retail businesses in the city of Makassar, and whether the performance of the small business retail affect sustainable competitive advantage. The study population was small retail businesses in the city of Makassar. Purposive sampling techniques and random sampling with a sample of 120 respondents. To test the hypothesis of this study used analysis of Structural Equation Model (SEM), which is operated through the AMOS program. The results showed that the service orientation, entrepreneurial orientation, market orientation, location and selection of products and a significant positive effect on the performance of small retail businesses in the city of Makassar. The results also show that the performance of small retail businesses and a significant positive effect on sustainable competitive advantage, because performance will increasingly grow in the retail business units maintain a sustainable market.   Keywords:   service orientation, entrepreneurial orientation, market orientation, location,  product selection, small retail business performance, competitive advantage.                                             ABSTRAK   Penelitian ini bertujuan menganalisis pengaruh orientasi pelayanan, orientasi wirausaha, orientasi pasar,lokasi,pilihan produk terhadap kinerja usaha kecil ritel dan keunggulan bersaing berkelanjutan, dengan studi kasus di Kota Makassar. Masalah penelitian ini adalah apakah orientasi pelayanan, orientasi kewirausahaan, orientasi pasar, lokasi dan pilihan produk berpengaruh terhadap kinerja usaha kecil ritel di Kota Makassar serta apakah kinerja usaha kecil ritel berpengaruh terhadap keunggulan  bersaing berkelanjutan.  Populasi penelitian ini adalah usaha kecil retail di Kota Makassar. Teknik pengambilan sampel secara purposive dan random sampling dengan jumlah sampel 120 responden. Untuk menguji hipotesis penelitian ini digunakan analisis Structural Equation Model (SEM), yang dioperasikan melalui program AMOS. Hasil penelitian menunjukkan bahwa orientasi pelayanan, orientasi wirausaha,orientasi pasar, lokasi dan pilihan produk berpengaruh positif dan signifikan terhadap kinerja usaha kecil ritel  di Kota Makassar. Hasil penelitian juga menunjukkan bahwa kinerja usaha kecil ritel  berpengaruh positif dan signifikan terhadap keunggulan bersaing berkelanjutan, karena kinerja yang semakin bertumbuh akan mempertahankan unit bisnis ritel dalam pasar yang berkelanjutan.   Kata Kunci: Orientasi pelayanan, orientasi wirausaha, orientasi pasar,lokasi,pilihan  produk,kinerja usaha kecil ritel, keunggulan bersaing. 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 44421 2014-10-14 00:00:00 2014-11-17 00:00:00 machine generated