Customer relationship management

Customer relationship management Makkar, Urvashi Primary Author Makkar, Harinder Kumar Additional Author mixed material bibliography New Delhi Mc Graw Hill 2012 en English xvii, 271 p.: index. ; 24 cm. The current competitive post-liberalization scenario has compelled the organizations globally to adopt customer orientation and leave behind the obsolete concept of product focus. No organization can afford to have 'marketing myopia' at the cost of losing precious customers.<br> Customer Relationship Management Customer value Relationship marketing Loyalty Customer loyalty BDBA 79 9780071333313 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDBA 79 Mak 36532 General (General) BDBA 79 Mak 36159 General (General) BDBA 79 Mak 44457 0000-00-00 00:00:00 2021-08-19 14:34:26 machine generated