What is the best way for a company to
innovate? That's exactly the wrong question. The better
question: How can organizations get the maximum possible value
from their innovation investments? Advice recommending
"innovation vacations" and the luxury of failure may be
wonderful for organizations with time to spend and money
to waste. But this book addresses the innovation priorities
of companies that live in the real world of limits. They want fast,
frugal, and high impact innovations. They don't just
seek superior innovation, they want superior innovators.In The Innovator's Hypothesis,
innovation expert Michael Schrage advocates a cultural
and strategic shift: small teams, collaboratively -- and
competitively -- crafting business experiments that
make top management sit up and take notice. Creativity within
constraints -- clear deadlines and clear deliverables --
is what serious innovation cultures do. Schrage
introduces the 5X5 framework: giving diverse teams of five people up to
five days to come up with portfolios of five business
experiments costing no more than $5,000 each and taking
no longer than five weeks to run. The book describes multiple
portfolios of 5X5 experiments drawn from Schrage's advisory work
and innovation workshops worldwide. These include
financial service approaches for improving customer
service and addressing security challenges; a pharmaceutical company's
hypotheses for boosting regulatory compliance; and a
diaper divisions' efforts to give babies and parents
alike better "diapering experiences" with
glow-in-the-dark adhesives, diagnostic capability, and bundled wipes.
Schrage's 5X5 is enterprise innovation gone viral:
Successful 5X5s make people more effective innovators,
and more effective innovators mean more effective
innovations.

-amazon.com-