mixed material bibliography Denpasar PPM School Of Management 2014

23p., figs., tabs., refs., <i>The objectives of this study is to know: 1) Is price perception has positive influence on satisfaction, 2) Is quality of food has positive influence on satisfaction, 3) Is servicescapes has positive influence on satisfaction, Is location has positive influence on satisfaction, 5) Is satisfaction has positive influence on, 6) Is has positive influence on word of mouth.</i> <i>The data collection in this study is done using quistionare to the students of University ABC in study program management, who have visited XYZ restaurant. The numbers of the respondents are 154 people. This study is using PLS-SEM approach with the help of SmartPLS tools to evaluate the outer model and inner model.</i> <span><i>The finding of this study is that price perception and location do not have positive influence on student satisfactions. On the other hand, the servicescapes and the quality of the food&nbsp; have positive influence on students satisfaction. Furthermore, satisfaction has positive influence on loyalty as well as loyalty has positive influence on word of mouth. Contribution of this study can provide input to XYZ restaurant supervisor to manage to make it better. In addition, </i><i>the results of</i><i> this study can also be input to the local restaurant manager based Indonesian food in order to improve its performance so that it can compete on a global level.</i></span> <i></i><br><i>Keywords :price, quality of food, servicescape, locations, satisfaction, loyalty, word of mouth. </i> <br><br><br><br> 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 44897 2015-01-06 00:00:00 2015-01-06 00:00:00 machine generated