PERSEPSI HARGA, PERSEPSI KUALITAS, DAN SIKAP KONSU

PERSEPSI HARGA, PERSEPSI KUALITAS, DAN SIKAP KONSU mixed material bibliography Denpasar PPM School Of Management 2014 20 p., photos., figs., tabs., refs., The purpose of this study is to investigate the price perception, perception of quality, attitudes toward  and intention to buy private label, and will further affect the private label loyalty. Four  hypotheses were developed and tested using the data were collected from consumers who have tried private label located in Indonesia. Data was analyzed using SEM to test all hypotheses. Three of the all hypotheses are significant, just only one hypothesis is reject (H2, Perception quality of private label to intention to buy). The empiric research gives a challenge for private label to further improve the quality of their products to align with the national brands and the next able to  increase intention to buy and  consumer loyalty in private label   Key words        : Private Label, Intention to Buy,  Private Label Loyalty 20860390 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 44924 2015-01-13 00:00:00 2015-01-13 00:00:00 machine generated