The increasing competition and commercialization of higher education has
led to the internationalization of Higher Education Institutions (HEIs)
around the world. While internationalization appears to be inevitable,
differences are apparent in its definitions, depth, scope and mode. The
main aim of this paper is to assess the internationalization efforts of
Malaysian HEIs through a case study on the internationalization process
of one private HEI. The case highlights various weaknesses of the
internationalization effort in the institution. The symptoms and the
causes of the problems in the institution corroborate similar findings
in other studies involving the internationalization of HEIs. Suggestions
and recommendations are presented to enable other organizations that
wish to undertake similar internationalization efforts to learn from the
case study institution's experience. [ABSTRACT FROM AUTHOR]