creating high-impact online copy Usborne, Nick Primary Author mixed material bibliography New York Mc Graw-Hill 2002 id Indonesia

Printed Material

xvi, 256 p. : index. ; 21 cm. <div><b>A guide to creating copy that connects with customers­­and makes the sale</b> Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. <span><i>Net Words</i> explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.<br><br><br><br><i>amazon.com</i><br></span></div><br> Marketing Management Advertising Online marketing BA/BC 0071380396 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BC Usb 36643 General (General) BA/BC Usb Net_Words_-_creating_high-impact_online_copy.jpg.jpg 45113 0000-00-00 00:00:00 2020-03-02 11:18:44 machine generated