A guide to creating copy that connects with customers­­and makes the sale Advertising
and promotion professionals have long known that, while bells and
whistles may grab a customer's attention, words make the sale. Yet,
nearly a decade into the Web revolution, E-commerce professionals are
just now waking up to the fact that the usual high-tech, graphics-heavy
approach to site design is bad for business. Net Words
explores the reasons why and makes a strong case for a revolutionary new
approach to copywriting tailored to the unique demands of a powerful
new medium. With the help of dozens of examples of successful and
unsuccessful on-line writing, author Nick Usborne shows readers how to
harness the power of the written word for the Web. Readers learn how to
imbue a business with a distinctive on-line "voice" and use it to forge
lasting bonds with customers, increase market share, and close sales.



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