The global phenomenon that has sold 3.5 million copies, is published
in a record-breaking 43 languages and is a bestseller across five
continents—now updated and expanded with new content. This global
bestseller, embraced by organizations and industries worldwide,
challenges everything you thought you knew about the requirements for
strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy
argues that cutthroat competition results in nothing but a bloody red
ocean of rivals fighting over a shrinking profit pool. Based on a study
of 150 strategic moves (spanning more than 100 years across 30
industries), the authors argue that lasting success comes not from
battling competitors but from creating “blue oceans”—untapped new market
spaces ripe for growth.

Blue Ocean Strategy presents a
systematic approach to making the competition irrelevant and outlines
principles and tools any organization can use to create and capture
their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
•
Two new chapters and an expanded third one—Alignment, Renewal, and Red
Ocean Traps—that address the most pressing questions readers have asked
over the past 10 years

A landmark work that upends traditional
thinking about strategy, this bestselling book charts a bold new path to
winning the future. Consider this your guide to creating uncontested
market space—and making the competition irrelevant.

To learn more
about the power of blue ocean strategy, visit blueoceanstrategy.com.
There you’ll find all the resources you need—from ideas in practice and
cases from government and private industry, to teaching materials,
mobile apps, real-time updates, and tips and tools to help you make your
blue ocean journey a success.


amazon.com