mixed material bibliography Boston Harvard Business School Publications January - February 2

p. 35 - 38 The article presents commentary from chief executive officer (CEO) Brad Cook of software company Intuit on how Intuit is evolving into what is described as a design-driven company. He says when he became CEO of Intuit in 2008 the company's focus on design had lapsed. He has sought to address this by first finding out what customers like about Intuit's products, then harnessing design in support of those preferences. Along the way Intuit has hosted internal design conferences, invited as speakers notable designers, and taken inspiration from rival products from software producers Mint and ZenPayroll. <br><br><br> 00178012 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 45290 2015-04-28 00:00:00 2015-04-28 00:00:00 machine generated