mixed material bibliography Boston Harvard Business School Publications March 2015

p. 28 - 30 The article discusses sensory marketing, or the use of sensory cues to to make products and services seem more appealing to consumers. Several examples are cited including the tactile pleasure of unwrapping the foil from Kiss chocolates made by Hershey, and an experiment in which coffee chain Dunkin' Donuts increased patronage at stores by having an atomizer diffuse a coffee aroma whenever the company's radio advertisements were played on buses in South Korea. Marketing expert Aradhna Krishna says product developers and marketers need to engage senses beyond the visual.<br> 00178012 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 45303 2015-04-28 00:00:00 2015-04-28 00:00:00 machine generated