The article discusses sensory marketing, or the use of sensory cues to
to make products and services seem more appealing to consumers. Several
examples are cited including the tactile pleasure of unwrapping the foil
from Kiss chocolates made by Hershey, and an experiment in which coffee
chain Dunkin' Donuts increased patronage at stores by having an
atomizer diffuse a coffee aroma whenever the company's radio
advertisements were played on buses in South Korea. Marketing expert
Aradhna Krishna says product developers and marketers need to engage
senses beyond the visual.