mixed material bibliography Boston Harvard Business School Publications March 2015

p. 34 - 35 The article presents an interview with Johannes Hattula of Imperial College, who participated in research that demonstrated in marketing managers a positive correlation between empathy and the managers' perception that customers' preferences aligned with their own. Topics discussed include the type of preferences the study focused on, the self-centered nature of people the research suggests, implications for the notion among firms of creating a customer orientation, and whether the same effect might exist between executives and their employees.<br> 00178012 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 45304 2015-04-28 00:00:00 2015-04-28 00:00:00 machine generated