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Advanced SearchPutting yourself in the customer’s shoes doesn’t w
The article presents an interview with Johannes Hattula of Imperial
College, who participated in research that demonstrated in marketing
managers a positive correlation between empathy and the managers'
perception that customers' preferences aligned with their own. Topics
discussed include the type of preferences the study focused on, the
self-centered nature of people the research suggests, implications for
the notion among firms of creating a customer orientation, and whether
the same effect might exist between executives and their employees.
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Informasi Detil
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Penerbit | Harvard Business School Publications : Boston., March 2015 |
Deskripsi Fisik |
p. 34 - 35
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0017-8012
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Info Detil Spesifik |
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