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  <title>Reaching the rich world’s poorest consumers</title>
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   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>March 2015</dateIssued>
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  <extent>p. 46 - 53</extent>
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 <note>The article discusses how several companies have worked with the French &#13;
non-profit organization Action Tank to develop social businesses aimed &#13;
at serving the needs of poor people. Eye care firm Essilor established a&#13;
 company called Optique Solidaire that provides high-quality eyeglasses &#13;
to poor pensioners at a dramatically reduced cost. Other participants &#13;
include car maker Renault and construction firm Bouygues. The authors &#13;
describe elements of the business model employed, how companies benefit &#13;
from it, and what distinguishes social businesses from low-cost &#13;
businesses.&lt;br&gt;</note>
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 <identifier type="isbn">00178012</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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