The article discusses how firms can improve their strategy execution by
considering several myths about execution as revealed by a multi-year
study involving over 250 companies. The authors observe that managers
often believe they need to better align strategy with activities,
whereas research indicates most firms have no problems with alignment.
Other mistakes companies make include strict adherence to plans and
budgets when events suggest deviation would be appropriate, and a
failure to adequately communicate the firm's strategy to top managers.