The article presents reaction to a case study in the current issue about
an executive who must decide whether to let two merged business units
continue with their separate business models, or to impose one on both.
Bodo Eickhoff of diagnostic equipment maker Roche Diagnostics cites a
merger of units at his own company in advocating that the two should be
allowed to retain their respective models. Technology investor Eric
Achtmann says an independent entity should be established alongside the
merged units to pursue disruptive innovation. Additional commentary is
presented by the publication's readers.