mixed material bibliography Oxford Elsevier 2007

xxiii, 252 p. : figs., tabs., index. ; 25cm. Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.<br><br>In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides:<br><br>· The latest knowledge based on a series of major seminars in the field<br><br>· The insights of a leading team of international contributors with an interdisciplinary perspective<br><br>. A clear map of the domain of critical marketing<br><br>· A rigorous analysis of the implications for future thinking and research. <br><br>For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.<br><br><br><i>amazon.com</i><br> BA/BAD 9780750680660 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BAD Cri 45394 0000-00-00 00:00:00 2015-05-26 00:00:00 machine generated