Marketing is still widely perceived as simply the creator of wants and
needs through selling and advertising and marketing theory has been
criticized for not taking a more critical approach to the subject. This
is because most conventional marketing thinking takes a broadly
managerial perspective without reflecting on the wider societal
implications of the effects of marketing activities.

In response
this important new book is the first text designed to raise awareness of
the critical, ethical, social and methodological issues facing
contemporary marketing. Uniquely it provides:

· The latest knowledge based on a series of major seminars in the field

· The insights of a leading team of international contributors with an interdisciplinary perspective

. A clear map of the domain of critical marketing

· A rigorous analysis of the implications for future thinking and research.

For
faculty and upper level students and practitioners in Marketing, and
those in the related areas of cultural studies and media Critical
Marketing will be a major addition to the literature and the development
of the subject.


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