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  <title>The Wide lens  :</title>
  <subTitle>what successful innovators see that others miss (updated with a new preface)</subTitle>
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  <namePart>Adner, Ron</namePart>
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   <placeTerm type="text">New York</placeTerm>
   <publisher>Portfolio</publisher>
   <dateIssued>2013</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <extent>xii, 289 p. : figs., index. ; 21 cm.</extent>
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 <note>&lt;div&gt;&lt;b&gt;How can great companies do everything &#13;
right—identify real customer needs, deliver excellent innovations, beat &#13;
their competitors to market—and still fail?&lt;/b&gt;&lt;br&gt;&lt;br&gt;The truth is that&#13;
 many companies fail because they focus too intensely on their own &#13;
innovations, while neglecting the ecosystems on which their success &#13;
depends. In our increasingly interdependent world, winning requires more&#13;
 than just delivering on your own promises. It means ensuring that a &#13;
host of partners—some visible, some hidden—deliver on their promises, &#13;
too.&lt;span&gt;Ron Adner draws on over a decade of research and field &#13;
testing to reveal the hidden structure of success, from Michelin’s &#13;
failed run-flat tires to Apple’s path to market dominance. &lt;i&gt;The Wide Lens &lt;/i&gt;offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.&lt;/span&gt;&lt;/div&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;amazon.com&lt;/i&gt;&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Innovation</topic>
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 <subject authority="">
  <topic>Strategic Management</topic>
 </subject>
 <subject authority="">
  <topic>Technological Change</topic>
 </subject>
 <subject authority="">
  <topic>New products</topic>
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 <subject authority="">
  <topic>Technological innovation</topic>
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 <classification>ADBE/RNB</classification>
 <identifier type="isbn">9781591846291</identifier>
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