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  <title>The Myths of innovation</title>
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  <place>
   <placeTerm type="text">Sebastopol</placeTerm>
   <publisher>O'Reilly</publisher>
   <dateIssued>2010</dateIssued>
  </place>
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  <extent>xviii, 225 p. : figs., index. ; 21 cm.</extent>
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 <note>In this new paperback edition of the classic bestseller, you'll be taken&#13;
 on a hilarious, fast-paced ride through the history of ideas. Author &#13;
Scott Berkun will show you how to transcend the false stories that many &#13;
business experts, scientists, and much of pop culture foolishly use to &#13;
guide their thinking about how ideas change the world. With four new &#13;
chapters on putting the ideas in the book to work, updated references &#13;
and over 50 corrections and improvements, now is the time to get past &#13;
the myths, and change the world. &lt;span&gt;&lt;br&gt;You'll have fun while you learn:&lt;/span&gt; &lt;span&gt;* Where ideas come from&lt;br&gt; * The true history of history&lt;br&gt; * Why most people don't like ideas&lt;br&gt; * How great managers make ideas thrive&lt;br&gt; * The importance of problem finding&lt;br&gt; * The simple plan (new for paperback)&lt;/span&gt; &lt;span&gt;Since&#13;
 its initial publication, this classic bestseller has been discussed on &#13;
NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon &#13;
University, Microsoft, Apple, Intel, Google, Amazon.com, and other major&#13;
 media, corporations, and universities around the world. It has changed &#13;
the way thousands of leaders and creators understand the world. Now in &#13;
an updated and expanded paperback edition, it's a fantastic time to &#13;
explore or rediscover this powerful view of the world of ideas.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;amazon.com&lt;/i&gt;&lt;br&gt;&lt;/span&gt;</note>
 <note type="statement of responsibility"></note>
 <classification>LQA/LXMF 42</classification>
 <identifier type="isbn">9781449389628</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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