In this new paperback edition of the classic bestseller, you'll be taken
on a hilarious, fast-paced ride through the history of ideas. Author
Scott Berkun will show you how to transcend the false stories that many
business experts, scientists, and much of pop culture foolishly use to
guide their thinking about how ideas change the world. With four new
chapters on putting the ideas in the book to work, updated references
and over 50 corrections and improvements, now is the time to get past
the myths, and change the world.
You'll have fun while you learn: * Where ideas come from
* The true history of history
* Why most people don't like ideas
* How great managers make ideas thrive
* The importance of problem finding
* The simple plan (new for paperback) Since
its initial publication, this classic bestseller has been discussed on
NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon
University, Microsoft, Apple, Intel, Google, Amazon.com, and other major
media, corporations, and universities around the world. It has changed
the way thousands of leaders and creators understand the world. Now in
an updated and expanded paperback edition, it's a fantastic time to
explore or rediscover this powerful view of the world of ideas.


amazon.com